What Google Does That You Don't

When Google launched Google+ a couple of months ago, it showed how much effort they are putting in creating a more consistent and simple user experience.

The key "selling point" of Google+ is its simple privacy controls using circles. They focused on what has been bothering people for some time now and created an easy to use and understand interface. This shows how much a service can be improved by simplifying and focusing what people need instead of adding as many features as possible.

Another thing that Google has worked on extensively, is creating a consistent and clear interface. Inconsistent web layouts and buttons have been replaced with a consistent colour scheme and buttons that call for action. If you use Google's other products (mail, calendar etc.) then you get an even better experience. Everything is there, you can switch from your emails, to your newsfeed, to your social feed without having to change applications and services.

By focusing on what people need and what is essential, Google has managed to launch what seems to be a great competitor to Facebook. The consistent and simple experience have been welcomed by everyone and made people feel a bit safer while sharing online.