What did you Learn Last Night?

Last night we had the pleasure to take part in another round of portfolio night reviews with Consurgo at University of the Arts, London.

We worked with graduates and students from different fields, including graphic designers, product designers and illustrators.

What I found is that a lot of people forget the basics that are needed when pursuing something (like a job) and presenting their work. Here are some thoughts:

• Know what you're aiming for. You need to be clear about what you are trying to achieve and present it through your communication and work.
• Become the best at what you want to do. There are no excuses. If you want to work in a certain field, start doing work in that field, even if it's projects you come up with.
• Be confident. If you love what you do, show it. If you don't, don't bother.
• Create a flow. When presenting your work, you need to tell a story. Use emotions to engage your audience and be clear about what you are trying to communicate.
• It's a pitch. Like it or not, when you go for an interview or to show your work, you are pitching for something. Whether it's to get a job, a freelance contract or space in a gallery, you have to prepare a good pitch and practice delivering it.

The points above are not aimed at just creatives presenting their portfolios. Anyone that is looking for a job or starting something needs to have these always in mind.