The Void

What do you do when you are faced with a void? An empty canvas, page, screen, document or space. Our instincts tell us that we need to fill it up, not leave any space empty. We think that by this we are creating more value and communicating everything that is important.

This is far from reality. The more things we put in the empty space, the more crowded it becomes. It's usually easy to realise this when we are looking at a physical space, like an empty room. When it comes to two dimensional spaces and non-physical spaces we feel that hoarding is a good thing.

The reality is that the more things you put into something, the more complicated and crowded it becomes. As a result, people won't be able to understand what is important and what you are trying to communicate. 

Treat an empty space with great care and be very careful about what you put in. Be selective with the ideas that you want to communicate and the items you put into it. You need to create something that is simple, easy to understand and communicates clearly your thoughts and ideas.