The 2011 Global Brand Simplicity Index
Top 10 Brands in Global Brand Simplicity Index 2011. Image property of Siegel+Gale
Siegel+Gale has published this year's report on the results of their global brand simplicity survey, which can be downloaded from their website.
The value of simplicity is continuing to increase and people have started demanding it. The good news are that the industry is listening to what the consumers want and are making experiences that make life simpler for them.
This year's Index digs deeper and does a much more thorough analysis. Download it, read it and start applying simplicity to what you do
Posted
by Harry Mylonadis
