Tech Companies Start to Listen

The tech area is where simplicity can really thrive. People want devices that are easy and intuitive to use (i.e. no f*ing manual to read instead of RTFM). Yet for the past years companies have focused on adding features and forgetting that all that matters is the user experience.

Thankfully this year's CES is indicating that things are changing. I was reading this article today that talks about the new gadgets currently on display at CES. Companies have started moving away from the overcomplicated do-it-all-in-one-and-make-it-big trend to more focused devices that pay attention to the user experience.

This is the future and the only way forward. Focus on the experience you want to offer to your customers and give it to them in the easiest way.