Be Unique
In order to succeed and be noticed, you need to be unique. Trying to win over the competition is a difficult, time consuming and usually fruitless game.
If you are only trying to beat your competitor, then you might end up just chasing behind them. Take Apple for example, there isn't an iPhone killer in the market because there is only one iPhone. Trying to beat the iPhone (which is 2 years in development in front of you) is an endless battle. By the time you launch your iPhone killer, Apple will have launched iPhone 5 and you will be right where you started.
Instead of trying to beat your competitors, observe and learn. Then take those lessons and create your own unique niche that will bring you the following that you need in order to succeed.
Remember to stay personal along the way, explain why and how you are different and tell your story.
