What are Your Team's Colours?
Whatever sports event you attend, it's easy to tell who the members of each team are. Different colours, different mascots and different "logos".
Are you doing enough to stand out from your competition? Is your team and brand consistent and distinctively different from others?
You need to always be consistent and reinforce your brand's image at all level's of interaction with your customer. I'm not suggesting that you should go out and buy uniforms for your team, but having a similar "look" can reinforce you image. You can also try to use the colours and shapes of your brand, in your teams "look" to provide more consistency. Just a few subtle hints of these are enough to add to the whole image.
Don't be afraid to be different and stand out, that's what makes you unique.
