Look Inside
When someone wants to start a new business or build a new product, the usual thing to do is market research. Look into what people need, if there is a good market and generally what the problems are.
For a change I suggest you do something different. Look at what problems you are facing that you can resolve. Build a product that you need or you would take your wallet out and buy. That's what I did in my latest personal project CPU Wars and it has proven to be a great success. I combined my love for games and computing, and built a card game that I would buy without a second thought.
This not only provides you an immediate market (with 7 billion people, you can bet there are more people like you), but it also gives you one of the most important elements of a successful brand, Passion. Take a look inside and you will be surprised at what you might find.
