Stick to Your Purpose
When you first started you had a purpose. Time has passed and day by day you give in to requests, suggestions and ideas. Stop what you are doing and stick to your purpose.
Think back to when you started. What problem were you trying to solve? What made you start? Why are you doing this? Listen to what others have to say but only take into account what helps you grow while keeping the same purpose.
If on the other hand you have realised that your purpose has changed and you don't stand for what you used to anymore, then rebrand. Trying to change courses along the way is a very difficult task and is almost always unsuccessful.
So what is it going to be? Are you sticking to your purpose or rebranding?