If You Want Publicity, Ask For It

Once you've built or started something, you need to get it out there so people can find out about it and buy or use it.

The problem is that you have everything ready and still noone is finding you, contacting you or writing about you. The solution to this problem is very simple, very few people were discovered. They became known because after building their idea they went out and started talking about it.

You can't cut corners either. The best way to get your name out there and get people writing about you is to do the leg work and start telling your story to people. Start talking to people that write for websites, blogs, other people that inspire you. Ask for recommendations, referrals and way-ins.

Be authentic and if your idea is worth talking about, then people will talk about it.

Filed under  //  Friday Lessons   Publicity   ideas   promotion   starting up  
Posted by Harry Mylonadis 

The Only Way is With Publicity

If your brand is to succeed and become popular, you need to attract publicity. Advertising no longer works. Years ago, your popularity depended on your advertising budget. The only thing advertising can do now, is maintain a popular brand.

So what can you do? Create a product, brand and story that is worth talking about. Your aim is for people to tell the people they know about you, and for the media to want to be the first to write an article about you. For this to happen, you can't deliver just what's expected from you. You need to go a step further and be remarkable. Have something that makes you stand out.

Don't forget that a good story is essential here. Give a lot of attention to it and a good twist. No one wants to hear about the graduates that secured funding and started a company that develops software. They want to hear about the college drop-outs that bootstrapped and launched their first product with no backing and with everyone telling them that they'll fail.

Create something worth talking about and people will follow.

Filed under  //  Branding   Branding Thursdays   Publicity   story