Are You a Consumer of Your Product?

Here's an important question about your brand. Are you a consumer of your product or just working on a good idea?

If you are working on something that you wouldn't consume, even if it's the best idea you've heard or had then probably you won't be able to build a strong brand. The passion and love that is needed to build an exceptionable brand can only be achieved if you would consume the *blip* out of it.

I've had a lot of experience with people that started with a good idea, but when they reached the point that they needed to be passionate about it, they just didn't have the drive. Everything we have launched as a company or helped others launch needed love, passion and commitment. The kind of commitment that you have when your product is your answer to your prayers.

Stop for a minute and think about it today. If someone else was offering the exact same product that you are creating, would you buy it? What things would you care about? Think about it deeply and apply those lessons to your product.

Posted by Harry Mylonadis 

Love at First Sight

Your heart starts beating faster, you start sweating, your pupils dillate, you feel a bit euphoric. Love is in the air and you want to give in. The expectation has been built and when you finally meet, you fall in love.

I'm not talking about love between people, but love for a product or service. This is what a brand does. It sets the stage, it builds the expectation and when you finally meet you have to give in. You want this euphoria to last forever, you know how better your life will get. You give in and you buy, and everything becomes better.

Build your product so it delivers what it promises, and build a brand so people can fall in love with it.

Posted by Harry Mylonadis 

Sell a Product Not a Commodity #FridayLessons

Continuing from the concept that we introduced on Monday, that people buy based on emotions, today's lesson has to do with how you sell your product or service.

When selling your product or service you need to sell a product and not a commodity. Your product needs to provide a memorable experience that gets people to want more from it and not be something that is similar to your competition and only compete on price. If your service or product is great but doesn't tell a story then you have commoditised it and people will choose it mainly by price. This is a dangerous situation to be in as people will try to lower your price as much as possible and you might end up not enjoying what you do.

Remember that your key advantage is what experience you are offering and this is what makes you different from your competition. As Seth Godin said in his post "Cliches" last Friday, "When you launch a new idea or project into the world, you'll probably use connections to what has come before as a way to tell your story." and "You can't be offbeat in all ways, because then we won't understand you and we'll reject you. Some of the elements you use should be perfectly aligned with what we're used to. The others... Not a little off. A lot off.".

Enjoy the weekend!

Posted by Harry Mylonadis