Your Obituary
In order to tell a good story, you need to know what you really stand for. You also need to know what people think about you.
An effective way to find this out is by writing your company's obituary. Imagine that today is the last day of operation. That tomorrow your company will not exist. What will your clients say? Your suppliers? Your competitors? Will they care? Will they remember you?
Getting into this mindset will help you understand what people think of you today. If they won't even remember you, then you are probably doing something wrong.
Once you know what you stand for and are recognised for, then you can start looking at how you communicate it to the world.
Posted
by Helen Amygdalaki // Lelou
