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The London based Branding studio that loves Simplicity.

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We Wish You a Simple Christmas!

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This is the last post before Christmas and we wanted to wish all of you a Simple Christmas and a New Year filled with Joy, Happines, Love and Prosperity.

2011 has been a great experience and we've learned a lot of things. We've increased our audience, formed new collaborations, changed the way we communicate, never stopped posting to our blog and generally had a very nice journey.

We are really looking forward to 2012 and we hope you will be with us for the new journey.

HAVE A SIMPLE CHRISTMAS EVERYBODY!! Ho-ho-ho

P.S. We will be following the UK bank holidays so we won't be posting on Monday 26th and Tuesday 27th

Filed under  //  2011   2012   Christmas   minimoko   simplicity  
Posted by Harry Mylonadis 
 

minimoko @ STARTup Live Athens #1 This Weekend!

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The time has come. This weekend, I (Harry) will be joining the fantastic team at STARTup Live Athens #1 for their first event in Greece.

With 29 ideas already subitted, the event will surely be buzzing with people and innovations. As part of the mentor team, I will be available to listen, give feedback, offer advice & an expert opinion, criticise and help the teams simplify!

Looking forward to meeting all the teams at the event!

Filed under  //  STARTup Live Athens   events   mentoring   minimoko   starting up  
Posted by Harry Mylonadis 
 

Happy Halloween and a Final Giveaway!

Halloween
Happy Halloween!

To get you in the right mood this evening, we have one more code to give away so you can download The Monkey's Paw iPad app!

The first person to send us an email to hello@minimoko.com with subject "The Monkey's Paw is Evil" will get the code in their inbox.

Happy Halloween!

Filed under  //  giveaway   halloween   minimoko  
Posted by Harry Mylonadis 
 

We Have a New Website!

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You didn't think we would just do some black velvet cupcakes for our birthday, did you?

We are starting off our 3rd year, with a new web presence and new services. Head over to www.minimoko.com to have a look, spread the word and let us know what you think!

Filed under  //  minimoko   new   web presence   website  
Posted by Harry Mylonadis 
 

minimoko is 2 Years Old!

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The past 2 years have been an amazing journey. Today we are turning 2 years old and there is a lot more to come!

Filed under  //  2 years   birthday   minimoko  
Posted by Harry Mylonadis 
 

minimoko - Our Manifesto

Brand?

In the age of plenty, standing out is more important than ever! Building a brand is your only way to get there. It’s the only way to be associated with something in people’s minds. To get there you need to be focused and unique. 

Keep it simple and never try to please everyone. You won’t! Do something that you love and inspires you. Tell the story of why you are doing it and people will follow. Everyone loves a good story. Just showing up won’t get you any fans. Standing out for something unique and going the extra mile will. Find a word that represents you. A single word. When people think of you, they need to think of that word. If they don’t, you will have failed. Try again! Don’t make your brand bland, give it a personality. Be a leader. If you are starting in a crowded market, then make your own market and lead that. Pick a strong name. It’s not just a name. It will make or break your brand. Carve out your niche or die. No-one follows a generalist. They want you to be a specialist. Find an enemy. Stand against someone or something. Some people will hate you for it but the rest will love you. Don’t focus on what everyone else is doing. We want to see what you will do differently.

Love it or hate it, branding is the only way. Without it you’re doomed.

 

Filed under  //  Branding   manifesto   minimoko   simplicity  
Posted by Harry Mylonadis 
 

New Collaboration with Tarun Durga

Tarun

I'm very happy to announce our new collaboration with Tarun Durga. Tarun is a story-teller at heart and a transmedia experience designer.

We are currently working together on a new "secret" project which we will be prototyping soon. So stay tuned for the invites!

Filed under  //  Tarun Durga   collaboration   minimoko   partnerships   projects  
Posted by Harry Mylonadis 
 

Panel Discussion with minimoko During Social Media Week

Next week is Social Media Week London. On Monday (7th February) I've been invited to be part of the panel discussion "Tea and the Zen of Social Media".

If you want to be part of the discussion, join us at The Hub Islington at 1:00 pm. You can confirm your attendance here. 

Filed under  //  London   Social Media Week   events   minimoko  
Posted by Harry Mylonadis 
 

minimoko's New Home!

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We are thrilled to announce that we are now permanent residents at 16 Acton Street, at the amazing Centre for Creative Collaboration.

If you are around King's Cross and want to have a chat about your project, a collaboration or just grab a coffee and exchange ideas, then give us a call and come by to see us!

Pictures of the interior will come soon...

Filed under  //  16 Acton Street   C4CC   Centre for Creative Collaboration   London   home   minimoko  
Posted by Harry Mylonadis 
 

What an Awesome Pie! minimoko Pie!

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Our minimoko Vasilopita is ready!

Filed under  //  2011   Pie   minimoko  
Posted by Harry Mylonadis