minimoko - Our Manifesto

Brand?

In the age of plenty, standing out is more important than ever! Building a brand is your only way to get there. It’s the only way to be associated with something in people’s minds. To get there you need to be focused and unique. 

Keep it simple and never try to please everyone. You won’t! Do something that you love and inspires you. Tell the story of why you are doing it and people will follow. Everyone loves a good story. Just showing up won’t get you any fans. Standing out for something unique and going the extra mile will. Find a word that represents you. A single word. When people think of you, they need to think of that word. If they don’t, you will have failed. Try again! Don’t make your brand bland, give it a personality. Be a leader. If you are starting in a crowded market, then make your own market and lead that. Pick a strong name. It’s not just a name. It will make or break your brand. Carve out your niche or die. No-one follows a generalist. They want you to be a specialist. Find an enemy. Stand against someone or something. Some people will hate you for it but the rest will love you. Don’t focus on what everyone else is doing. We want to see what you will do differently.

Love it or hate it, branding is the only way. Without it you’re doomed.

Posted by Harry Mylonadis 

Write a Manifesto

If you are passionate about your work, this will be easy for you.

Get a piece of paper or open a new document and write about what you do and why you are doing it. Write it as if the entire world will be reading it. Don't play it safe or cautious, write what you feel and try to change minds.

I promise that this exercise will be inspiring. Once you are done, take that piece of paper and put it on your wall. It will serve as your inspiration on a daily basis.

Posted by Helen Amygdalaki // Lelou