Simplicity in Branding: Your Identity #SimplicityTuesdays
In addition to your logo, your entire brand identity needs to be clear, memorable and timeless. Information needs to be always available and well presented, so people can start building trust with you.
Your brand's identity includes your logo, business cards, letterhead, invoice, leaflets, brochures (to name a few part) and now also your website. As a lot of these parts are your first interaction with your audience, you need to make a good first impression. Following are some guidelines on what to try and do for each item:
- Business Cards Your information needs to be clearly presented. Avoid using more than two fonts and more than two colours. Always look at the card from the clients view, is it easy to quickly get the needed information?
- Letterhead & Invoice You must include all the necessary business information (this depends on the country you operate in). Your logo needs to stand out and contact information needs to be clearly stated.
- Brochures, Leaflets & Posters Avoid clutter and hiding crucial information. Think of what information your audience is interested in and present it in a clear way.
- Website We will look at how to apply simplicity on a website in a different post as it will need more clarification
You also need to build your brand's guidelines, so that everyone that works on your brand can produce work that fits within your brand's image and doesn't confuse the audience. Review your entire brand's identity from a client's point of view and make sure that your message is communicated clearly.
Remember to be always consistent and simplify the image. This will help you create a memorable identity that your audience will trust.
