Your Brand's Internal Story
Your brand has both an internal and an external story. This week we will look at the first.
One of the most important parts of your company is the people that work in it. They too are one of the most important parts of your brand. As you tell a story about your brand to your customers, you have to do the same with your people. They are also your audience, just a smaller one that already knows you.
You need to develop a good story that explains why you are doing this, what you are trying to achieve and how you will make it happen. Then you need to tell them how they fit into this story. How they are the key part of this puzzle.
You can make it a formal story that people have access to somewhere, or an informal one that is passed on by word of mouth and evolves as it's told.
Finally remember to be consistent and communicate the same vision, values and message.
