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The 2011 Global Brand Simplicity Index

Global1

Top 10 Brands in Global Brand Simplicity Index 2011. Image property of Siegel+Gale

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Top 10 Brands in Global Brand Simplicity Index 2010. Image property of Siegel+Gale

 

Siegel+Gale has published this year's report on the results of their global brand simplicity survey, which can be downloaded from their website.

The value of simplicity is continuing to increase and people have started demanding it. The good news are that the industry is listening to what the consumers want and are making experiences that make life simpler for them.

This year's Index digs deeper and does a much more thorough analysis. Download it, read it and start applying simplicity to what you do

Filed under  //  Simplicity Tuesdays   index   simplicity   simplification   simplify  
Posted by Harry Mylonadis 
 

The 2010 Global Brand Simplicity Index

 

Large organisations have one big benefit. They have the resources to do research on their topic of interest.

Siegel+Gale has produced a great report on the results of their global brand simplicity survey, which can be downloaded from their website.

The results are as we expected them. The value of simplicity is increasing and people have started demanding it. The good news are that the industry is listening to what the consumers want and are making experiences that make life simpler for them.

One important finding is that simplicity has a premium, and not a negative one. People will want to pay more for a product or service that makes their lives simpler. Take this on board and start simplifying. 

 

 

Filed under  //  Simplicity Tuesdays   global   index   simple   simplicity   survey   value  
Posted by Harry Mylonadis