Have Fun
On Wednesday I posted about a personal project that I launched on kickstarter. In three days I've managed to get from zero to 96% funded (as of 13:40 UK time). It has been an amazing experience so far and this is just the beginning.
So what's the lesson here? I owe the success of the project to having fun. This was never a "serious" project. I just created something that I found fun to do and had the most fun I could when it came to creation, design, copy and video. And this is communicated in everything we have done for the project.
We've created a small fun brand that is relevant to a very niche group, and that's what you need to do.