Fashion Loves Simplicity
If you are into fashion, or if you just browse websites of fashion designers and retailers, you will notice one thing: Fashion Loves Simplicity.
The reason behind this is simple, the design needs to be simple so that you focus on what's important, the apparel! The design and colour palette are usually minimal to allow for more space for the photos of the garments and accessories.
It doesn't matter if you are in the fashion industry, you too should focus on what's important. Highlight on your website what's important about what you do and remove complexity and jargon.
Here's a collection of fashion sites for you to get inspired.