Fandom
Last Saturday I was at an amazing gig of one of my favourite bands. They started small in California 17 years ago, they never did any usual promotion (MTV and the others) and now they almost filled the Wembley Arena! To put this in proportion, that's where the likes of Madonna and Sting perform. How does a metal band do that?
They have devoted fans. They are doing something that they love and they do it for their fans. I've started experiencing this last week with my side project CPU Wars. When you start building a fan base, it quickly becomes a community. That community not only loves what you do, they'll also do as much as possible to help you succeed.
Whatever you are doing, you should be doing it for your fans.
