Prototype

As designers, we consider prototyping to be part of our process on any project. It doesn't matter if we are designing a new identity, a website, a product or anything else. Once we have an idea that we are working on, we will move as soon as possible to the prototype phase.

I won't go into a lot of details about what a prototype is as you can get that on wikipedia. For those of you who don't know how prototyping works reading through this wikipedia entry will give you a good intro. In essence, prototyping allows you to build an initial "model" which will help you experience the idea you are working on, and bring something from the drawing board to real life.

You don't have to be a designer to benefit from the advantages of prototyping. It can be applied in different forms to everything that you do. If you are starting a new company and trying a new concept, you can do a prototype before starting up to gather feedback. If you are an IT manager, instead of planning a massive roll out of a new product, prototype the solution with a small team. No matter what you do, I'm sure that prototyping can be advantageous to you. For prototyping to succeed, you also need to make it itterative. Start with your idea, move as soon as you can to a prototype and then start itterations. Test the parts you want to test, fix any problems and create the next prototype. This itterative process will allow you to quickly solve any problems and create something that is useful and functional. 

Whatever project you are involved in, stop drawing and start making. It will help you realise how viable the idea is and help you solve all those little problems you are having. Create your prototype, let people use it, gather feedback, gain insight and then repeat.

Filed under  //  Inspiration Mondays   design   design thinking   prototype  
Posted by Harry Mylonadis 

The Reboot_ website is live!

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We are very happy and proud to shout that the Reboot website is now live and ready to gather your responses!

Reboot is a free social business incubator designed to facilitate change. The first Reboot workshop will be held during Global Entrepreneurship Week on November 18th 2010. Participants will empower each other to take a balanced expansive approach to their professional lives and the welfare of the world. Get started by filling out a short quiz and you’ll be invited to join the fun.

Unplug, Re-think, Reboot!

http://www.re-boot.org.uk/

Filed under  //  Branding   Reboot   design thinking   web design  
Posted by minimoko 

Amsterdam's Information Library

Last Friday someone talked to me about their visit to the Public Library in Amsterdam. All the things he mentioned are ideas that have been flowing in my mind for some time and seeing them implemented in such a good way is very exciting.
The video above is a "presentation" of the library. The best points from the video is how they have decided to change from a book library to an information library (1:30) and the various mentions of simplicity (2:20) and collaboration (3:00).
We're planning a trip to Amsterdam this winter and I think we already know what we are visiting first.

Thanks @thomasforsyth for the link to the video and mentioning this to me.

Filed under  //  design thinking  
Posted by Harry Mylonadis 

What Happened at RewireLondon

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Last Tuesday was an amazing day. For those of you that couldn't make it or where not in London that is when RewireLondon took place. It was a great day to exchange ideas, experiment and be creative. Everything happened at a fluid environment that allowed pop-up workshops, discussions and experiments.

We were running the co-creation area where people could come with their problem and we tried to solve it collectively and creatively. In total we solved three problems, had brilliant discussions and made important connections. So here are the problems and a brief note on their solution. 

 

Problem #1: How can I make money out of online content (e.g. magazine) without looking like it's "sold out"?

Problem1

This problem came from a person that has an online magazine that combined literature knowledge and technology. Although the content of the magazine is very well researched and helpful, there was no strategy for revenue. To solve the problem we started drawing out what the site is and what the target audience is. Instantly we moved to looking at what's the value of the magazine and understanding that the person running it was the most valuable asset. Having identified that, we looked at how revenue could be generated from different streams (premium content on the site, ads, consultation to publishers, education/seminars to publishers). Having an open discussion and people with different views and backgrounds we then moved to how value can be generated by creating a community around the site.

 

Problem #2: Accommodating diversification and niche. How do we not spread ourselves too thinly, whilst trying new things?

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Deciding to go niche or not is always the problem for people starting up in business. To solve the problem we started looking at how diversity and niches interact. The turning point of the discussion was when we looked at the definition of niche. In ecology, niche is "the position or function of an organism in a community of plants and animals". Taking this definition and translating it to business we understood that being niche helps you be part of a wider community and in order to do that you need to engage in collaborations. The discussion then moved on to analysing collaboration and thinking about how collaboration works and how it can evolve. This is a topic that was brought up consistently throughout the day and I will talk a bit about it at the end of this post.

 

Problem #3: Well-being (Physical). Often exercise is an independent affair. What ways can it be combined for public/social good? (e.g. The Good Gym)

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Last problem of the day was on the subject of well-being. We started looking at well-being and fitness in every imaginable way and focused more on identifying what well-being really is. Most of the times well-being is associated with "fitness" as promoted by certain stereotypes, instead of that we looked at what makes people happy and promotes not only physical but also mental well-being. Our discussion moved to looking at which social causes can be empowered and at the same time increase the well-being of the individual.

 

Bonus topic: Collaboration

Throughout the day the subject of collaboration kept coming up on every discussion. We are avid supporters of collaboration and we work closely with various companies and individuals (see partner list on our website). The barriers of collaboration is definitely a difficult topic that cannot be solved in an hour. We are experimenting with other collaborators on this and more stories will be posted soon.

To sum up, RewireLondon was a big success and received great reviews from people attending (look for#rewirelondon on twitter). We also want to thank Sinead and Alison for organising everything and we look forward to the next one!

Filed under  //  collaboration   creativity   design thinking   events   problem solving   rewirelondon  

minimoko will be at RewireLondon Next Week!

With less than a week left for RewireLondon we are getting very excited about the day of the event and what we will be doing at the co-creation area. A lot of people have asked us about what will happen at Mini-bar One and we thought the best way to explain it is to write a short post about it. The area will be hosted by Harry and Elena from minimoko and we asked Harry to tell us about his plans for the area:

Next Tuesday we will be hosting the co-creation area at RewireLondon. We have just written a post on the RewireLondon blog about what will happen during the day. So head over towww.rewirelondon.org and book your places before time runs out!

 

Filed under  //  design thinking   events   problem solving  
Posted by Harry Mylonadis 

minimoko's Interview on Design and Creativity

Tomorrow we will be meeting with Michele Bonechi from sinualshapes to contribute to their new documentary project on design and creativity. We will talk about ideation, collaboration, design thinking, creativity and design.

Tolga Adinir from MASSWORKS will join as part of our team to add to our views and discuss with us about our successful collaboration.

The making of and the extended interview will be posted in June here, so stay tuned!

Filed under  //  collaboration   design   design thinking   interview  
Posted by Harry Mylonadis 

Our Visit to RichMix for RewireLondon

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Yesterday we visited RichMix, the place where RewireLondon will take place on June 8th. The area with the sofas in the pictures is where we will setup our co-creation space. The co-creation space will be a place where businesses and creatives will come together to brainstorm and solve problems creatively.

Information on the schedule and format for the day will be posted soon!

If you want to join us, head over to http://www.rewirelondon.org and get your tickets!

Filed under  //  design thinking   events  

minimoko @ RewireLondon

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We are very excited to announce that we have been invited to host the co-creation area at RewireLondon on 8th June 2010 at Richmix.

RewireLondon is a one-day co-created, experimental and energising event for creative freelancers and businesses. The co-creation space will take place at Mini Bar One and the purpose will be to bring together people to brainstorm and find creative solutions to problems. We will post soon what the format will be and how we will select problems to be solved.

For more information and to buy tickets, head over to http://www.rewirelondon.org/

See you there!

Filed under  //  brainstorming   design thinking   events   problem solving  
Posted by Harry Mylonadis