Define: Branding #RePost #BackToBasics

When introducing people to minimoko and saying that we are a branding and design studio, I often get asked "what do you mean by branding?". I hope that today's post will clarify how we define branding. There is a very detailed and well written entry on branding at Wikipedia, which I would advise anyone to read as an introduction.

When we talk about branding, we are not just talking about the image that you present to your customers, as it is so often thought. By branding we mean:

• Your values. What do you stand for? Your customers want to know what your values are and how they can connect with them.
• Your promise. What are you offering your current and potential customers? If they become your customers what will they gain?
• The experience you offer to your customers. As we talked about on Monday, people buy based on emotions when your customers interact with your product or service, what is the experience like?  
• The story you tell. When your customer is deciding to buy your product or service they will want to engage with you. In order to engage them and help them reach a decision, you need to tell them a story about why you are better than your competition and why they should choose you.
• Once you have the above finalised then you will be able to work on the other important parts of your brand, like your image (including the logo, colour scheme, shapes), your website, your communication channels etc.

Remember that branding is essentially who you are and what you stand for.

Posted by Harry Mylonadis 

Define: Branding #BrandingThursdays

When we talk about branding, we are not just talking about the image that you present to your customers, as it is so often thought. By branding we mean:

• Your values. What do you stand for? Your customers want to know what your values are and how they can connect with them.
• Your promise. What are you offering your current and potential customers? If they become your customers what will they gain?
• The experience you offer to your customers. As we talked about on Monday, people buy based on emotions when your customers interact with your product or service, what is the experience like?  
• The story you tell. When your customer is deciding to buy your product or service they will want to engage with you. In order to engage them and help them reach a decision, you need to tell them a story about why you are better than your competition and why they should choose you.

Once you have the above finalised then you will be able to work on the other important parts of your brand, like your image (including the logo, colour scheme, shapes), your website, your communication channels etc.

Remember that branding is essentially who you are and what you stand for.

Posted by Harry Mylonadis 

Define: Simplicity #SimplicityTuesdays

According to the Oxford Dictionary simplicity means:

1. The quality or condition of being easy to understand or do
2. The quality or condition of being plain or uncomplicated in form or design

As a concept, simplicity applies on every field (life, design, branding, communication etc.) and in the following weeks we will tackle each one separately.

To try and give an exact definition to simplicity is very difficult and the best description that we found is that you know when you see it. On the other hand, it is difficult to identify simplicity, since it's purpose is to make something easy to underhand or do. So as with good design, simplicity is transparent and usually goes unnoticed.

When we talk about simplicity we mean that through review we have removed from the product, design or service anything that is unnecessary and have kept everything that is essential.

Posted by Harry Mylonadis