Be Consistent and Integrate

I was reading an article yesterday on Businessweek that is very close to our beliefs. I've said it before and I'll say it again, your brand needs to be consistent.

You need to be consistent and integrate all your marketing efforts. I'm not talking about just the aesthetics, communications and messaging. Everything you do, every interaction needs to be consistent with your brand's identity.

Look at the leading brands and examine how they have done it. Learn from what huge brands like Apple, McDonald's and Coke do in order to create an identity that is consistent and integrated. Speak to your team and work on your strategy. Don't be afraid to throw everything in the bin and start over, some times sacrifices need to be made in order to succeed.

Posted by Harry Mylonadis 

Consistency

Whether your brand is large or small, one thing is certain. You need to be consistent.

In every interaction, your customers need to have the same great experience every time and everywhere. Your entire identity needs to be consistent and reflected the same way on every channel.

To get there you need to be commited and get your entire team on board. You all need to work together to understand what the brand stands for and share the same goals and vision. Every team member needs to reflect the brand's values in their work and always strive to provide the customer with an unforgettable experience. We've all been victims of inconsistent brands that disappoint you in just one area and ruin your relationship with them.

Gather your team, agree on what you stand for and make everyone an ambassador of your brand. Be consistent and provide the best experience to your customers.

Posted by Harry Mylonadis 

What Google Does That You Don't

When Google launched Google+ a couple of months ago, it showed how much effort they are putting in creating a more consistent and simple user experience.

The key "selling point" of Google+ is its simple privacy controls using circles. They focused on what has been bothering people for some time now and created an easy to use and understand interface. This shows how much a service can be improved by simplifying and focusing what people need instead of adding as many features as possible.

Another thing that Google has worked on extensively, is creating a consistent and clear interface. Inconsistent web layouts and buttons have been replaced with a consistent colour scheme and buttons that call for action. If you use Google's other products (mail, calendar etc.) then you get an even better experience. Everything is there, you can switch from your emails, to your newsfeed, to your social feed without having to change applications and services.

By focusing on what people need and what is essential, Google has managed to launch what seems to be a great competitor to Facebook. The consistent and simple experience have been welcomed by everyone and made people feel a bit safer while sharing online.

Posted by Harry Mylonadis