Could This be the Future for Brand Consulting?
This article by Co.Design came to verify some of the thinking I've been having the past few years. We, at minimoko, have been supporters of collaboration from the beginning since it allows us to be more involved in a project and create better relationships.
We have also tried (although it hasn't happened yet) to push for a way of working that is different to the traditional consulting model. We know that building a relationship and involving a designer and/or brand builder in the core team is essential to the success of a project. So it makes sense to work for equity instead of working for a fixed fee. The way Fuseproject has achieved this is definitely the way for the future. And it's something that we are pushing to get done in the near future.
The way things are done is changing and sticking to the traditional business models will eventually get us into trouble. We need to welcome change and find ways to provide the best value, while also getting the most out of any project.
