Live Your Brand
Yesterday and today, I've been attending The Inspire Conference. It's a great new conference with some amazing speakers.
One of the speakers yesterday was Peter Vesterbacka from Rovio (creators of Angry Birds). Three things were obvious from his talk that really show how they got their branding right:
1) Angry Birds has a story. It's not about a single game. They continuously update it and create new versions to keep the story going. By also telling parts of the story in the game they have the ability to expand what they do.
2) Angry Birds is a brand. It's not just an iPhone game. It's fun and they are always looking at ways to expand what they offer.
3) Last but definitely not least, they live the brand. Peter showed up on stage with a red Angry Birds hoody and red sneakers. If you have something in your brand that makes a statement you need to shout it all the time. Imagine Peter getting on stage yesterday with a blue suit and light blue shirt, it wouldn't have worked.
What I observed yesterday really goes with what we believe in. Your brand is one of your most important assets and you need to promote it at every opportunity. When you are out meeting people you represent your brand so you need to reflect the same values and image. Peter wears red snickers, what will you do?
