Support Your Decision

To much upheaval this week HP announced its new brand image. I won't repost anything about it here since a quick search will yield hundreds of results. Here's just one of them.

I won't also comment on if the design of the logo is appropriate or not. What I will comment on is HP's undecisiveness when it comes to using their new logo. I'm sure it took months to create the new image and according to roumors HP is not sure whether the new logo will be used on all its products.

If you make such an important change then have the courage and power to support it no matter what. Decisions need to be made and if you believe they add value to your brand then you need to support it no matter what.