Rebranding Case Study - Hopscotch Children's Therapy Centre #BrandingThursdays

Last month we wrote about when it is time to rebrand and for this week I have written a short case study on one of the projects we have worked on.

Hopscotch Children's Therapy Centre is the leading paediatric occupational therapy clinic in the famous Harley Street, London. When we started working with them, they knew what their message was and what values they wanted to communicate, but their image and communication didn't reflect it.

During the project we worked together to change the image of the centre and create an experience that is memorable, timeless and engages the parents and their children.

In order to achieve that, we looked at the different parts of their brand and made the necessary changes to achieve the desired result. The changes ranged from their logo to the interior of the clinic. Following is what we changed and what we achieved.

Logo

Hopscotch wanted to communicate a message of vibrancy and doing things differently while providing the best available treatments. Their logo previously was outdated, didn't catch the eye and didn't convey the elegance of their practice. To change that we created a logo that is vibrant, fun, cheerful and attracts both parents and their children.

Brand Identity

The brand identity at the practice was none existent. As a result it was difficult to remember their contacts and have a card handy to book appointments. To solve this problem we created a consistent image that gives all the essential information to parents and communicates the practice's message.

Promotional Materials

In order to communicate the message, values and qualities of Hopscotch we launched a series of informational leaflets that educate parents.

Website

Although the website that Hopscotch used to have covered all the information, the design was out of date and it needed a revamp. The new website was received very well by their potential clients. Monthly visits increased, bounce rates dropped, they achieved a better spot on search results and increased conversion.

Interior

After completing the brand identity, we knew that something was missing. During one of our visits we watched as the therapists were working with children. What we noticed was that the children were a bit uncomfortable at the beginning, but when the equipment (swings, balls etc.) came out they were excited and happy. We then looked around and realised that at the beginning the space looked a lot like a doctor's office and didn't engage the children.

Working with the owner of Hopscotch we transformed the space to a place that is fun and exciting for children. The dull walls were painted with bright colours, stickers and interesting equipment were put on the Walls to catch kids' imagination. The response was incredible, from the first day that the changes were introduced the children loved it. As soon as they walked in the door they started interacting with the space and enjoying their visit. As a result, parents were more satisfied, better results was achieved and higher client satisfaction.

The results of the entire rebrand was better engagement and a memorable experience. Something that led to more referrals and customers satisfaction.