Re-Post: What Is Your Brand's Story #BackToBasics

Everyone has a story to tell and so does your brand. You can use your brand's story as a way to connect with your audience and show them how you and your product are different.
People buy mainly based on emotions, so sharing your story can communicate with them on an emotional level. Your audience wants to find out about who you are, why you are doing this, how you are doing this and what they will gain. Don't be afraid to become personal, being human is not a flaw, it's reality.
If you made a mistake at the beginning don't just admit it, talk about how you went the extra mile to make it right. If you always have satisfied customers, don't just say "Satisfaction Guaranteed", talk about how you did everything that was possible to deliver to a client on the same day because they needed your product or service.
This story can also motivate and guide your company internally. Use it along with your mission statement, so everyone in your company knows where the brand came from and why it exists. It will help you set out goals and ease the communication of how things are done around here.
Finally, work hard on spreading the story and letting everyone know why you are doing this. You created this brand because it meant something to you so tell it's story.