Life is 50/50

People usually hesitate to take the next step. Taking a risk is always avoided since people want the security of what they are used to. When talking with people about what they should do next I always tell them that in the end, life is 50/50.

This might be a very simplistic view of the world, since a lot of variables can come into play that will move the scale towards the one or the other, but in the end something will happen or it won't.

This perspective is very useful when thinking about doing something. It is not something that will help you analyse all possible outcomes but it can shake you up into doing something.

To give you some examples of this perspective:

• You will fail or you will succeed
• You will find a new client or you won't
• You will create the next amazing product or you won't
• Users will love your web-app or they won't
• Your campaign will have amazing results or it won't 
• Tomorrow you are alive or sleeping forever

When I give the last example to people I talk to they sometimes look at me puzzled. The reality though is that tomorrow you are either alive or dead (even hear there are other possibilities but mainly it's these two cases). So what are you waiting for? Go out and do something instead of thinking about doing it, because life is 50/50.