Learn from the Big Players

Mc Donald's, Amazon, Walmart, Starbucks, Boots, H&M, Adidas, Toyota, Apple, easyJet, UPS, DHL, Citibank, BBC, Philips, Bentley, Dior.

What do these companies have in common? They have all realised the value of simplicity and continuously work on providing a better service to their customers. This is not even close to an exhaustive list, I would need days to write down all the "big" companies that have understood how powerful simplicity can be and work on simplifying their products and services.

As you can see from the examples above, the companies are not in one field (like technology) but span across all industries. That's the beauty of simplicity, it can be applied to any field, brand and process. When done right, simplicity will give a better experience to your customers and will create a following, a fan base.

By applying simplicity you can create clear communications and messages, while strengthening the experience that your customers have with your brand. By simplifying, I don't mean you need to completely dumb down your products and services. You need to focus on the experience and what's important about your products. Create a simple, strong and memorable experience for your brand and then people will follow.

Read again through the list at the top. All of them are very successful companies with loyal customers and supporters. I always look at the companies that are successful and try to decode what makes them what they are. One of the tools that these companies have used is simplification, so learn from them and start simplifying.