It's About The Experience

You're not selling products and services. You're selling experiences. Whatever it is that you are selling, your customers are looking to buy something in order to change some part of their lives.

You might be promising to make their work lives easier, their dry cleaning faster, their food tastier or their diet healthier. What matters is what experience they get by buying from you. You need to identify how your product or service will make them feel, and deliver on that.

On my recent project CPU Wars, some people thought I was creating a new card game with CPUs. I wasn't. What I created is something that geeks can use in their downtime to have some fun and share a laugh. It's not for card gamers and it's not necessarily for gamers. It's a fun experience only for geeks.

Find the experience and always deliver on it. If you make it enjoyable, people will follow and bring their friends.