Support Your Decision - Revisited

Around a month ago, I wrote about how you need to support your decisions, especially when they have to do with your brand.

Similarly to how Gap reacted to everyone's reaction when they tried to change their logo, HP has now stepped back and won't be changing their logo. To be fair, they never made an official announcement about the change. With everything moving so fast though, just an indication from the brand agency they we working with was enough to set everything on fire.

This supports what I talked about a month ago. When you want to make an important change to your brand, take your time and when you decide what the change will be support it. Your brand is not just your logo, it's a sum of all the parts and everyone that is involved with it brings it to life.