Gaining Insight

I've mentioned insight sometimes in our posts, and I realised that I never took the time to talk about what insight is and how you gain it.

By definition, insight is "the capacity to gain an accurate and deep intuitive understanding of a person or thing". When you have an insight you will have a deep understanding of the consumer's attitudes and beliefs, and be able to identify what they need even before they actually need it.

Gaining insight is not an easy task. You need to understand the "user" and get into their shoes. You need to see the world through their eyes and face the same problems that they are facing. You need to almost literally live their lives. Doing this will allow you to gain this deep understanding of what's troubling them and where things can be improved.

Once you've gained insight on something, then what you can do is incredible. You can create product and services that not only solve problems people have but also those they didn't even know they have. 

I will close this post with the famous quote of Henry Ford "If I had asked people what they wanted, they would have said a faster horse.". Henry Ford had an insight and he was able to start a new industry and a revolution. Now it's your turn.