Are You in Love?

This post is a result of a discussion I had with Katerina during the weekend at STARTup live Athens. It turns out that was also the topic of her talk at the end of the event.

What brought up this topic was the approach someone had taken with his project. He had worked on it for a long time, had not made any commercial progress and just wanted to finish it and sell it. My immediate response was that he would fail. Why? Because there was no longer any love.

If you are going to start something from scratch and make it a success, just dedication and perspiration will not cut it. You need to be in love with what you are doing. If you are not, when everything starts failing and you reach a critical point, you will quit. It's only love to what you do that can keep you going when everything else has failed.

If you are in love with what you are doing, then awesome! If not, then you probably need to take some time off and reconsider things.