A Simple Name

I've talked before about how important your brand's name is. One thing that you also need to do, is make your name simple.

Here are some points to help you with that:

1. Keep it short. The shorter it is, the easier it will be for your customers to remember it.
2. Make it easy to spell. Avoid difficult spelling and make sure it's spelled the same way it's pronounced. People will find out about you from friends and colleagues and a lot of the times by saying the name instead of writing or spelling it.
3. Repeat letters. The less letters you use, the easier it will be to remember it. For minimoko for example we use only 5 letters in an 8 letter word.
4. Don't mix letters and numbers. Stick to one or the other, as a combination is difficult to remember.
5. Make it unique. It's the easiest way to stand out and be remembered.
6. Avoid generics. Generic names are lame and belong in the Dot-com bubble. Come up with something that is different.